6 Ways to Build Your Audience for your Sacred Biz without Being Sleazy

Hi Tarot lovebots, it’s Ethony and today I want to talk about something that I have had many requests for. How do you build an audience for your Tarot business, healing business, crystal business, yoga business, without feeling icky and sleazy?

So I want to share with you some ways that you can build your audience in your field. As with everything that I share, take what resonates with you and incorporate it into your practice, and leave the rest.

But first I wanted to let you know about my Your Ideal Clients and Where to Find Them live Mastermind that is coming up. It is on Saturday the 29th of April at 10am PST and is a virtual event. You can join from anywhere you have an internet connection. If you are unable to join the live training you will also have access to the replay and the workbook for LIFE.  I run this 90 minute Mastermind training only once a year, so if you are looking at building your ideal Clients for your biz, come and check it out. 

Right, now on to the topic at hand.

Get Personal

When you are building your business, audience and brand, people want to get to know who they are buying from. If you are not sharing who you really are with your audience, they are going to feel it. Something is going to be a little off in the way you are communicating with them.

I have said it before and I will say it again: I found that the second I stopped trying to censor myself in regards to my swearing and bursting out into song whenever I felt like it (because that is who I am), the more authentic my content became. I don’t want to be anyone else and nor should you.

Lean into your wackiness and what makes you, you. Most importantly, share this with your community. Share how you have been travelling down the road to living your dream, bad hair days, hot messes and all. You are the reason people will book a reading or healing with you and work with you.

Get Live

Let people see your beautiful face. This is a wonderful way to be seen and remembered. Plus people are voyeuristic in nature; this is not going to change. There are more and more platforms making live streaming.

  • Facebook live and stories
  • Instagram live and stories
  • Periscope
  • Twitch
  • Snapchat
  • YouTube Live

All of these free platforms have live streaming services available to help you connect to your peeps. Connecting this back to Get Personal: don’t make everything you do be about your business.  It is boring and people are going to click away rather than engage further, so get live and get personal. How often you do live streaming and what you say is another topic, but at least consider adding live streaming into your blogging and marketing schedule.

Get Challenged

Take part in a Social Media challenge. Whether that is a YouTube VR (video response) to a video you have watched or a Instagram photo challenge. These are great ways to connect with other people in your field and I have found is a wonderful way to boost your follower numbers.

There are even accounts on Instagram that are challenge specific for your field. For Tarot peeps and Card Slingers there is an account called Divination Challenges that shares all of the challenges that are on IG. Easy!

Get Nosey

Interview people in your circle. Who do you find interesting that may want to connect with you and share their story and or their latest product with your people? Make a list right now if you feel drawn to this. Who knows you may be the next Oprah in your field!

This is a win-win for cross promotion as it brings both of your audiences together. You can carry out the interview via a podcast, blog post, video or any format that you find comfortable for you and your interviewee.

Building a relationship, even with communication and interaction with people you want to work with in the future, is a good idea before you go about asking for them to do something for you. You would be surprised how far a little connection before hand goes towards you working with your dream peeps.

Get Generous

Give it to people for free. What is it? Besides a movie I will never watch because I am chicken shit. It is either fantastic content or giveaway prizes.

People subscribe to your mailing list for a reason. They read your blog posts and watch your videos and like your IG feed for a reason. Usually that is because they like and are interested in what you have to say. Or you are giving away something they value. That can be something tangible like crystals or a deck or information they find valuable.

A word on giveaways – If you can do giveaways for your audience then this is a wonderful and very quick way to build your audience. The thing to be aware of in this is that you don’t want to do it too often, as then you are attracting only people who want and expect free stuff from you. There are always going to be these people in your audience, no matter what you do, but you up the percentage when you give too much away.

Get Confident

My final piece of audience building advice is this: Don’t apologize for being in business and getting paid and never try to hoodwink your audience into working with you. That is going to piss people off in a big way and people who are pissed, talk – loudly.

You don’t see ANY business that you purchase from, or work with, apologize for charging you. Your hairdresser doesn’t say sorry when you pay them. Apple doesn’t try and justify shit when you have to buy a new iPhone because your less than 3 year old model is a battery life-draining piece of crap. If you are running a business, then let people know. It is okay. You can do whatever you want.

When you aren’t comfortable with this you may unknowingly try to hoodwink your audience into working with you because you are afraid if you just say, hey, this is me, this is my business and I want to let you know what I have on offer you side step and work it in in other ways.

It is not your job to decide what people will and will not pay for. Your job is to create what you feel aligned and jazzed to create and do the work that sets your life alight and allow the right people to come to you.

There are many ways to build audiences, these are just some of the ways I have found have worked for me and my Clients over the years.

If you want to learn more about where your audience is and how to work with them, then maybe I will see you on the 29th for my live Mastermind training. Either way, I hope that you have found this video helpful.

Win the Awakened Soul Oracle and the Lumina Tarot (first edition, now OOP) plus so, much, more. Click here to enter!

I want to see your Awakened Soul and have some amazing mystical tools to giveaway to one lucky winner who participates. How do you enter? Share an image on Instagram and/or Facebook of your favourite Awakened Soul Oracle card with the #awakenedsoulbare and confirm your entry by clicking on ‘I Want to Win’ and entering your email address.

#AwakenedSoulBare competition prizes include: The Awakened Soul Oracle Deck, The Lumina Tarot (first indie edition, now OOP) shuffled once. Elephant Journal, Pentacle necklace, round mandala reading or meditation mat and a pouch full of crystals. The prize is worth over $200. 

International postage is included in the prize. 

Each share gets you another entry! Use #awakened on Instagram to track entries. (one entry a day limit) For additional entries post an image of your favourite Awakened Soul Oracle card with the #awakenedsoulbare. If you don’t have the deck you can use one of the images on @ethony’s account on IG.


  • Heather Marie Bauman
    Posted at 19:36h, 18 April Reply

    Great video and post! Sometimes it’s hard to put your finger what feels “off” or inauthentic about someone’s online persona or business presentation.

    Your awesome advice I think helps to remind us to think about why we choose to start a spiritual business in the first place and how to avoid the pitfalls of putting the business before the spiritual.

  • Mad Hookups for Tarotpreneurs - May 2017 - The Tarot Lady
    Posted at 05:07h, 04 May Reply

    […] Every tarot pro needs to read this goodness from Ethony: 6 Ways To Build Your Audience For Your Sacred Biz Without Being Sleazy. […]

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