19 Feb 6 Pricing Strategies for Tarot Professionals
Hi Tarot lovelies, it’s Ethony, and today I want to share pricing strategies to help you decide how to charge your Tarot readings. This post for Tarot readers who may want to change how they are charging aren’t sure how to price their services, or who don’t know the options they have.
As with everything I share, simply take what resonates with you and leave the rest.
Time is your most precious commodity and when you are pricing out your services you need to consider all of the administrative work that also goes into delivering your readings.
If you have been doing things differently, it’s ok to change the way you charge or design your services. If one way isn’t working for you, do something else. That’s one great thing about working for yourself. Your business, your rules.
As for where to start with the amount you should charge, that is up to you. You are essentially a freelancer so that has to be a personal and professional decision you make and feel good about.
1. Charging By Time
Many Tarot readers charge by the amount of time spent during a reading via Skype sessions, phone readings, shops, fairs, and events. Common slots are 20min – 90min depending on the reader and reading. The more time a client spends with you the more you charge.
One of the major pros of this kind of reading is that you know when a session is going to start and finish which means you can time manage your day and your clients well.
I use a time block reading for my Skype clients only and this has worked for me for many years. My client books the slot and we create the magic in it. It’s a lovely collaborating exchange where there is a mix of free flow readings and answers to specific questions.
One of the major cons for this kind of reading is that a client may book a 45 min session and then around the 30min mark they have run out of questions and you have run out of things to say. It can happen. Or people try to push the session for longer than the given time. This is something that you have to work on being professional at as well, closing readings when the client doesn’t want to let go.
2. Charging By Question
These Tarot readings are based on the number of questions that your client wants to be answered.
A major benefit of these kinds of Tarot readings is that it does get your clients to think about what they really want to ask. On reflection, they can often find that they have been focusing on the wrong question or looking in the wrong place for answers. I like getting to the root cause and these readings certainly do this. I also carry out predictive readings so answering timing and future outcome questions is no problem for me.
One of the major cons here is that you as the reader have to know when you have communicated the message enough and you also have to figure out what layout if any you are going to use and how many cards. This may also not work if you don’t like answering questions point blank with the cards. Some Tarot readers do not ask their clients for questions at all in their readings.
This is one of the ways that I carry out my readings for my clients and I have a good rhythm and system now but it took a while to really get into the groove with it. It’s still my preferred method for most readings.
3. Word Count
These Tarot readings are more for a written format than anything else. This is where you as the reader will commit to a word count for your client.
I personally find this one challenging. Putting a kind of cap or goal for readings can often stifle the message. I also have seen readings that have fluffed by the reader with a lot of long drawn out words to hit their word count.
This form of Tarot reading totally works for lots of readers and is totally legit. It just doesn’t work for me.
4. Card Count
These are readings that are carried out by the number of cards you will be reading. Services usually start at a one card reading then the sky’s the limit really for how big you want to go with it.
These kinds of reading provide a good structure for both the reader and for the client and you can really get a lot out of just one card.
There can be an inherent value put on more cards than less by some people. You do not have to draw half of the deck (unless you want to) to give a really in-depth reading but some people are going to assume the more the better. This can actually confuse the client and overwhelm them. Finding a good balance will ensure you deliver a kick-ass reading and get to the point and that the client feels valued.
5. Specific Tarot Spread Readings
The most common of these is something like a Celtic Cross Reading, Grand Tableau or a Past Life Reading if the reader has a set spread they use for a specific reading.
The upside is the reader is likely very practiced at the spreads and will know them well. These Tarot or cartomancy spreads are also designed to achieve a good clear outcome and experience for your clients.
6. By Donation or Pay What You Can
These readings are carried out by donation, tips, or your client pays what they can. You will still need to figure out what kind of reading you will do for your client. Will it be a three card spread or a timed reading?
This is a riskier way of doing business and I would say this way is best if you are reading the cards as a side gig or hobby business or at a certain event where you want a quick session with people and a high turnaround.
As Tarot is my main source of income I can’t operate my business that way and be able to take care of my responsibilities without some structure. Even though I don’t carry out these kinds of readings my income fluctuates every month and that’s the way it is for most, if not all of us.
Most people worry about what they charge because they are afraid of being rejected. You are going to be too much for some people and that’s okay. Some people are going to think you aren’t charging enough and that’s okay too.
At the end of the day, you have to feel good about what you do and how you charge and conduct your business. Don’t make your clients minds up for them. If this is your chosen profession then own it. Your work has value.
If people want to haggle or try to shame you about what you charge remember that they projecting their money crap on you. They are also not your ideal client. I found at the beginning of my Tarot business when I start to try and accommodate people who were haggling or the like, they ALWAYS became nightmare clients.
It’s not ok to shame other readers for how they price their readings. Their business their business. Their clients will either happily pay or find someone else. When you find yourself comparing or getting triggered by something like this, remember to focus on your own work. Bring your energy back to who you are serving.
I hope you found this helpful and that there is some Tarot food for thought in here for you.